Our Story
Minimaliste is a story of conviction
Partners in life and at work, Églantine and François-Xavier, that are working in the beauty industry since more than 15 years, think that « Less is better ».
Their goal: to create a true and transparent cosmetic brand by reducing the number of ingredients to a minimum, creating water-free formulas and focusing on simple and active ingredients that are organically grown and 100% natural. At minimaliste, we want to change the way we consume products and refocus on what really matters. Each of our skincare products is natural, and harmless to both humans and our planet. We don’t compromise on quality meaning that our products are effective, practical and sensorial.
Our Mission
We imagined our minimalist brand first to meet the real needs of your skin in terms of care, but also to preserve our Earth. We will thus :
Change your beauty routine and have you embrace our “less is better” philosophy.
Make body and face skin care that is effective, practical, sensory-based respectful of skin, humans and the environment.
Commit to causes we truly believe in.
Our Experience
This range is the result of more than 10 years of reflection. We are working in the beauty industry since more than 15 years, and we had the chance to observe the practices of many laboratories as well as the evolution of consumer expectations
This range is what we have been looking for all these years, for our personal use. Some products required more than 40 different versions before they achieved the desired result: the « wow » effect! !
Our Expertise
The creation of each formula required many months of research in partnership with chemists specializing in plants.
To achieve simplicity in cosmetics can be a very complex work, because reducing the number of ingredients without compromising the quality is a difficult exercise in cosmetics.
We realized how much easier it would have been to add many more ingredients, but we did not allow ourselves to compromise. The products are manufactured in France in a factory that has been a leader in clean formulation for more than 10 years.
Our Values
We want to help you revolutionize your beauty routine by embracing healthy products that are good for you and for the Earth.
We want to promote a more conscious approach to consumerism. Our inspiration? Our kids —one couldn’t help including his hand in the photo shoot! Finally, our packaging is designed to be reusable.
![minima[liste] cosmétiques bio et naturels sans eau véganes etc](https://www.whamisa-france.fr/img/cms/Minimaliste/Site%20internet/conviction-n1.jpg)
Our Commitments
When we created minima[liste], we had our beliefs in mind. They are at the heart of our brand. All of our cosmetics are formulated without water; they are natural, organic and vegan. We have selected a laboratory in the South of France to help design our natural and organic cosmetics.
Each of our products comes in an eco-friendly packaging because we want the best for you and our planet.