Our company is officially B CORP certified
This very demanding label gathers 200 companies in France and gives us the tracks to reinvent our ways of thinking.
The idea is not to try to be better than everyone else but to be better for the world. And this at 360 degrees!
Towards our customers of course, but also towards our employees, our suppliers, all our partners and without forgetting a fundamental element: the environment. The logic of extraction is over; from now on we must seek regeneration..
It's exciting, but it also makes you dizzy because there is so much to do in this new ecosystem.
We are therefore very happy to join this B Corp community because with several people, we are always stronger than alone.
And we have some great examples of already certified brands that will surely inspire us even more.
@leslipfrancais @Sézane @naturalia @ulule or @veja
Wells in Africa
As you have understood, we formulate our products without water because it is ultimately quite useless in cosmetics.
Nonetheless, it is essential for our metabolism: we must drink at least 1,5 litres of water per day.
This seems so trivial to us today because this vital need is immediately met by turning on a tap. But if we take a step back, what an extraordinary chance!
A mission begins
During various trips in Africa, we have realized how precious water is.
In some villages in the bush, women have to travel several kilometres every day to fetch this famous water.
Nowadays, several NGOs offer to build wells directly in these villages.
A new life begins for dozens of families.
Concrete objectives
We benefit from the richness of Africa with its fabulous ingredients such as shea and coconut.
It is therefore only logical that we help them, in return, to obtain essential needs: water.
We have already built 2 wells since 2020 and 2 others are planned for the end of 2021!
